by yodigi.com | Jun 26, 2015 | PPC
The decision to keep PPC (pay per click) in-house,or outsource it, is a decision that every business owner has to think about. Most businesses start by managing their own PPC, which in OK in the early days. It gives a business owner an insight as to what isinvolved;moreover, businesses are apprehensive to hand over to an outside agency. As a business owner, efforts are concentrated in the day-to-day running of the business, rather than being ranked on Google. There is no doubt whatsoever that the owners know their business the best and a good PPC agency will count on your insight and direction and then bring their perspective. However, as an owner you need to ensure that your PPC campaignhas budget and strategy along the lines of your brand. PPC management has huge potential to turn-around the business, but it takes good and accurate technical expertisefor it to deliver. Even experienced marketing professionals can make mistakes, it takes only an expert PPC analyst to review all the key aspects of your business and provide just solutions. We have listed at least 10 reasons why you should hire a PPC management expert. Do you have the time and resources? To run a successful PPC campaign you need to dedicate a lot of time and resources especially if you are inexperienced. Hiring dedicated resources may not be cost effective, or campaign effective as PPC agencies have specialized tools and software that you may not have access to when you do PPC in-house. Keyword research In PPC, management keyword research is crucial to your success, PPC experts spend a lot of time...
by yodigi.com | Jun 26, 2015 | Digital Marketing
I was just wondering what you are supposed to do for growth in 2015? Latest digital marketing trends are changing the game completely for a new breed of entrepreneurs. They are hungry for growth, and playing with the data and automation 10 times faster than their well-settled counterparts. Yes! I am talking about all those big corporations and small-medium enterprises which are not able to cope up with the speed of digital change. And actually what are those? Before you even start thinking about growth and those number of sales, you will have to be familiar with all these digital marketing trends and which to concentrate on. You will find hundreds of ways people do things differently nowadays. It is also obvious that you can not focus on each and every aspect of digital marketing trends. But what you can do is pick up the ones that you and your marketing team will find instantly helpful to better optimize your on-going business activities. Don’t worry! I am going to help you out with the most popular digital marketing trends you should follow from the very next day. 7 Digital marketing trends to follow for growth in 2015- Content Marketing Do you notice that SEO has completely changed? Now, it is not just writing title tags, meta tags and optimizing your website content and leave it for months, and just concentrating on submitting links to hundreds of directories. Since 2013 onward, SEO is all about content marketing. Actually, Directory submission is dead. You know how? The more keywords you target, there are better chances your website will rank in search...
by yodigi.com | Jun 26, 2015 | PPC
For business, owners just getting started with a new venture or having recently launched a new website, increasing site visits on a steady basis can be difficult. Growing and maintaining a steady flow of visitors is a long and difficult process, which can be time consuming too. The enthusiasm that business owners bring to their business can be dimmed if the targeted audience does not reciprocate the same. There are number of marketing strategies and tools that help in building up the enthusiasm and appeal of the customers. PPC or Pay Per Click campaign form a very important aspect of the digital marketing strategy of any company. The reason why PPC campaign are so popular is that it works in a very simple way and helps your business grow at a much faster rate. The PPC model functions in an easy to understand manner i.e. you run your ads and the number of people clicking your ad decides the amount you pay. Google AdWords is one of the most popular PPC platforms used.While PPC campaigns may be not be cost-effective in the end, they are a useful form of marketing for new websites that need brand awareness and a wide audience. Moreover, a well-managed and successful PPC campaign can help your business grow almost ten times faster. Want to know how? Read on… Targeted Advertising PPC is one of the quickest ways to increase traffic to your website. With targeted clicks that are aimed at the right audience at the right time. PPC advertising allows businesses to quickly target their relevant market and present to them their services and...
