How will Wearable Technology impact Digital Marketing?

Innovations in technology is shaping the Digital Marketing scenarios and it will continue to do so in future. Today, marketers have this difficult task of leveraging the emerging technologies to meet their goal as rapidly changing current scenario is challenging the traditional marketing settings. Just as the internet marketing has brought changes in the strategies by redefining the communication between the business and customers, wearables too will introduce big time changes in the current marketing formulas. Today’s consumers are extremely tech savvy, they carry out research about products and services online, hence the businesses also has to adapt themselves to evolving demands  of presenting their products or services with convincing content in the convincing way along with maintaining customer satisfaction at its highest level. With the introduction of Google glasses in 2014 and Apple watches in April 2015, digital industry, no doubt has become aware of the coming challenges of the wearable revolution with which the businesses will have to keep up with. Just as iPhone and iPod has transformed the marketing landscape, same way, smartwatch is about to overtake the transformation process. Let us see what can be the possible impact of the wearables on digital marketing: Tapping consumer psychology: Wearable technology will effectively be able to gain insight into physical and emotional reaction of the consumers. For an e.g. a small segment of consumer may dislike the ad, so the marketer will immediately able to tap that physical reaction which will help them to change their ad and present more appealing ad. This is possible as wearable technologies are with inbuilt biometric sensors. In-depth consumer data: Till...