It takes Two to Tango -Content Marketing and SEO

There has been a divided thought process going on that SEO and Content Marketing are totally different. This has been creating confusion in the minds of many people.  But many marketer have realised and has even mentioned in their posts on the internet that, SEO and Content Marketing goes together. They are not separate, true that there is some disconnect between them, but there are ways to connect both the marketing efforts to get the maximum ROI. Firstly, How SEO and Content Marketing are different? While We all know that B2B and B2C initialize their research by searching online. So it is crucial that your content reaches to the right audience for which it has been created. Simply writing content and posting it any way will fail you in reaching to the right people or the target audience. For this purpose, SEO comes to the rescue. With SEO technology and Content marketing working together, can make content reach to the right people at right time in right form. It is the fusion of technology and creativity. SEO will perform as distributor and optimize the creatively created content for marketing. The access to content stays for a very long time in comparison to other campaigns or ads. We can say that it is effective for a long period of time and is not with short span of life. In order to ensure that the purpose is met, SEO techniques are applied to optimize the content and it reaches to the right audience. Content Marketing is implemented by most of the businesses nowadays, large volumes of content is created, used and...