by yodigi.com | Jul 8, 2016 | Digital Marketing
Digital marketing is definitely on a rise. In a very short period of time, digital marketing has created its own niche in the market. More and more companies are getting established and the first factor on their checklist is digital marketing. Thus, this field is expanding at a very high rate, and so is the need of experts. Hence, having a career in digital marketing is like an icing on the cake. The person pursuing this career has becomes a new-age hero of the online world. New roles, new avenues, new branches are getting introduced day by day and hence there is no dearth of opportunities. As I mentioned earlier that the demand of this field is on a rise, and so if you are into it then be ready to enjoy the spotlight! Aspirants who are into digital marketing can enjoy the luxury of having a good pay package then his/her friends. It’s not just limited to pay package but also you will hold a good position in the company which will give you more exposure and will in turn help you evolve. If not job, you can also have your own setup rather than working for some company. Being an expert yourself, you can create a hype of your budding company on Facebook, Twitter, and on all social media platforms. You can flaunt your skillsets by advertising your own company. After the course, you can also take up online exams of digital marketing to boost your resume. Moreover, if you are a marketing student, then digital marketing should be on your list. Digital marketing is the next...
by yodigi.com | Jun 23, 2016 | Digital Marketing, Social Media Marketing
Most of the people related to digital marketing industry believes that SEO is the key for market your products or brands. But how much time you invest in the development of SMO? While it is also very important, in recent scenario it is seen that SMO is getting more crucial when marketing your products or brands. Difference between SEO & SMO: Before starting first we need to know the difference between SEO & SMO. For online marketing the most important thing is visibility & raising awareness. Generally people find your business online in various ways like: i) your products comes up top in the search results. ii) There is a link of your website from other website. iii) They already know about your business & go looking for you. SEO is a set of strategies with a long term aim for bringing more people to the website by improving the search rankings. SMO which can be a part of SEO, contributes all the above three ways people find you online. How SMO Work? SMO or social media optimization is all about the social networks & using them to promote business or products. It has to do with carving out a presence & reputation of your business through different social media like Facebook, Twitter, Pinterest, blogs or forums. Working with SMO can help to strengthen your brand & boost the visibility of your products which in turns helps you to get new clients for your business & increase sales. But the most important thing is that as there are lots of noise in the internet world so you have to...
by yodigi.com | Jun 14, 2016 | Digital Marketing
Marketing are of Two types: Digital Marketing & Traditional Marketing. Traditional marketing is the marketing process which includes flyers, billboards, newsletters etc. Digital marketing is also known as online marketing which includes SEO, SMO, SMM etc. is growing very rapidly over traditional marketing. Some of the important benefits of Digital Marketing over Traditional Marketing are as follows: Equity for all: Through digital marketing any business can compete with any competitor regardless the size, area etc. In traditional marketing system a small retailer has to struggle to qualify for the fixtures & fittings for the business to compete with the large competitors. In digital marketing effortless customer journey & service is the heart – not the size of the business. Cost Effective: The most important thing for any business is cost effectiveness. You can make cost effective and strong digital marketing strategy to grow your business and it will help you to replace the expensive advertising in magazines, Radio channels, Televisions etc. Easily Measurable: In traditional marketing you need to wait a long time to see the result of a marketing strategy you implemented for your business. But in digital marketing you can check whether a strategy you implemented is working or not. If you found that the strategy you implemented is not working then you can easily change it which in return make your marketing cost effective. Result Oriented: For traditional marketing you have to wait a couple of weeks to know about the result. But digital marketing is more result oriented then traditional marketing as you don’t need to wait for weeks to know about the result of...
by yodigi.com | May 24, 2016 | Social Media Marketing
Tumblr – a quickly developing miniaturized scale blogging stage and a blooming Social Media. Everyone utilizing Facebook, Twitter and G+ ought to investigate it. There are such a variety of White Hat approaches to build Backlinks and Traffic, and Tumblr is one of them. Tumblr can be utilized to post content, Photos, sound and video. At the point when the majority of them use it as a Social media, some see Tumblr in various angles. Those “a few” are advertisers and bloggers and how about we perceive how they make utilization of Tumblr for their Business. Being a Professional Blogger, Why would it be advisable for me to get into the Tumblr? tumblr logo Tumblr, an extraordinary approach to develop SEO for your site and an incredible device for promoting purposes. Adjusting to Tumblr was a tiny bit extreme occupation and I knew it’s alarming in light of the fact that it’s new. Later by, days move on I began adoring Tumblr for radiating up my SEO and Traffic rate. Why would it be advisable for me to require a Tumblr Blog? Tumblr is an engaging Blogging cum Social Network website which totally fluctuates from Facebook, Twitter and WordPress. It holds more than 13o.5 million tumblogs and gets 300 million one of a kind guests for every month in approx. Which implies, it has 15% of aggregate web clients. Additionally, as Pinterest it has more prominent consideration from individuals maturing beneath 25 and more females. It’s an ideal opportunity to use the asset and apparatus up your web journal to the following level. Really, how to depict...
by yodigi.com | Apr 15, 2016 | Social Media Marketing
After Twitter and Instagram, Facebook also has #hashtags since 2013. So, let us see how we can leverage them as an effective social media marketing tool…. First, what are hashtags? As defined on Facebook itself: “Hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or Page. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase and add it to your post. For example: I just saw the cutest puppy! #dogs When you click a hashtag, you’ll see a feed of posts that include that hashtag. You may also see some related hashtags at the top of the page.” FB has also given some points to keep in mind: A hashtag must be written as a single word, without any spaces You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won’t work You can search for a hashtag using the search bar at the top of any page You’ll only see posts that were shared with you Who can see my posts when I use hashtags? As given on Facebook: “When you add a hashtag to your post, the people you’ve shared your post with can also see it in that hashtag’s feed. For example, if you share a post with a hashtag with Friends, they can see your post in that hashtag’s feed. Keep in mind if you use a hashtag in a post you share to Public, and allow people to follow you, your post will appear on your public profile and...
