by yodigi.com | Apr 11, 2016 | Brand Communication
Most of us know what content is… There is content on the website, content on social media sites, there is content in emails, there is content in videos, audios & podcasts, there is content on blog & articles, there is content in webinars, and there is whole long list of the forms of content…. We take lot of pains to develop these content right from to decide where we need to post those content, what kind of the content to be posted, what relevant & interesting contents to be prepared keeping in mind the audience etc.… Together with this, we also need to have strategies for content conversion funnel. Because out of all the visitors that visits your content, all are not going to emerge out from the funnels as your customers. As there are many leaks during process though the funnel. So we need to understand, analyse and strategize every step of the funnel so as to get the maximum output from the funnel. A simplistic representation of the process inside the content conversion funnel on SaadKamal.com. Though in actual, content conversion funnels is not as simple as this. It demands careful understanding the prospects behaviour, analyse the pattern required in nurturing and retaining them and then implement the strategies. But however, for understanding the basics, let us have a look at it. Source: SaadKamal.com Let us see each process: First step involves making your targeted audience aware about your business, products & services. Second step involves creating an interest among the prospects about your business, products & services. (At this step, do expect the funnel getting smaller...
by yodigi.com | Apr 4, 2016 | Digital Marketing, Social Media Marketing
Marketing through social media is affordable, effective and interesting. But at the same time it can be very tricky to manage, especially when you have accounts on multiple social media channels. Generally, presence on only one social media is neither advisable nor advantageous. Every business should have customer engagement strategy on various channels like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram etc. This is required as to have maximum reach and target audience may not necessarily be using one single social media site. The challenge does not end there. There are newer social media sites coming up and even the existing sites are bringing in the new features to enhance customer engagement. So, the real challenge which all the businesses face is to manage the continuously evolving social media scenario and get the best ROI. Firstly, let us understand why we need to be on multiple social media channels – Multiple products & Service – Your business may be developing multiple products and delivering various services & solutions. Hence, you may need to have social media presence for each products on various sites and create content specifically for that particular product and site. Various Business locations – Your business may be spread across geographies and it as multiple location. Hence for localised engagement in a particular location, you need to have different accounts for different location. For multiple accounts you may face challenging questions like – How to implement a unified social media marketing strategy? How to maintain brand image across all the sites? How to keep up & develop effective engagement for our consistently growing audiences? How to draw...
by yodigi.com | Mar 18, 2016 | Digital Marketing, SEO
Generally, whenever and wherever the word “design” comes, the first thing which comes to our mind is about “creativity”. No doubt that designing a website involves lot of creativity on part of the designers and it is important that website should be attractive and user convincing. But imagine a plight of an artist, who makes very amazing art pieces, unfortunately very few people got to see his art. This happens and has happened with many worldwide renowned artists whose art were applauded after their death. Can we afford this for our business website? Answer is obviously NO! Reason is unless and until our website is not visible to maximum number of users how can we get the business? On one hand we need to create a stunning website and on the other hand we need it to catch maximum users’ attention. For this very purpose SEO (Search Engine Optimization) has been evolved. It is not only technology or science or engineering, whatever said, it is more of an art to manage creativity on one side and digital marketing on other side. In today’s world where technology is fast moving ahead and increased internet usage, Search Engines play a crucial role of bringing your website in search page or SERP (Search Engine Result Page), whenever the user types in the keywords relevant to your business. So the website design has to be SEO website design- meaning it has to be designed taking into all considerations required to place you in that SERP of search engines. Search engines are least interested in your colour or layout, what they check is structure of your...
by yodigi.com | Feb 23, 2016 | Digital Marketing, SEO
There has been a divided thought process going on that SEO and Content Marketing are totally different. This has been creating confusion in the minds of many people. But many marketer have realised and has even mentioned in their posts on the internet that, SEO and Content Marketing goes together. They are not separate, true that there is some disconnect between them, but there are ways to connect both the marketing efforts to get the maximum ROI. Firstly, How SEO and Content Marketing are different? While We all know that B2B and B2C initialize their research by searching online. So it is crucial that your content reaches to the right audience for which it has been created. Simply writing content and posting it any way will fail you in reaching to the right people or the target audience. For this purpose, SEO comes to the rescue. With SEO technology and Content marketing working together, can make content reach to the right people at right time in right form. It is the fusion of technology and creativity. SEO will perform as distributor and optimize the creatively created content for marketing. The access to content stays for a very long time in comparison to other campaigns or ads. We can say that it is effective for a long period of time and is not with short span of life. In order to ensure that the purpose is met, SEO techniques are applied to optimize the content and it reaches to the right audience. Content Marketing is implemented by most of the businesses nowadays, large volumes of content is created, used and...
by yodigi.com | Feb 18, 2016 | SEO, Uncategorized, website review
Online business or the brick-n-mortar stores has website. You already have an existing website delivering modest traffic and you want to find what if I changed my website or some elements of website? Will it impact traffic to my website or the conversion rate? And if yes then how? Will the traffic/conversion rate be more than current rate or less? To find out these answers, there is a very simple method followed, some call it scientific but there is not much science involved in it. Consider an example, in case of child, a mother knows that her child likes sandwich. Every day she packs his lunchbox with two Jam & Cheese sandwich, now she want to know, what if she packs Vegetable sandwich. Will her child eat? So as they say, mother knows it all, she packs lunchbox with one Jam & Cheese S/W and one Vegetable S/W. When the child returns back home, if she finds Vegetable S/W left in the box, she will come to know that only Jam Cheese is preferred and not vegetables. This same methodology or the experiment is applied to large number of children, to find out the eating preferences of particular age of children. This method is used widely in Marketing as depending on the results, marketing campaigns are formulated and even redesigned. Coming back to Website, same sandwich concept is applied and it is called as A/B Testing. Statistician call it “Hypothesis Testing” …but let us stick to our “Sandwich Testing”. Thus the aim of A/B testing is same for website to find out what will be the outcome, if I...
