by yodigi.com | Feb 17, 2016 | Social Media Marketing
Social Media Analytics is the method of collecting information (data) from the social media sites like Facebook, Twitter, LinkedIn and blogs etc. and then analysing that information to make better business decisions. Traditionally market surveys were used to be carried out intensively to draw out information from the market, but in the age of internet and virtual scenario, analytics plays an extremely critical role in taking important business decisions. For an e.g., your company launched a product a year back, but suddenly its sales have started dipping from a month. Now you want to know why…The information from the social media sites will give you the answer. Further, you come to know the main reason about sales dipping that your competitor launched a similar kind of product…so further you would like to know its features and popularity of that product among your customers. At this point of time, data gathered from the social media analytics will come in picture to draw out the above inferences because nowadays, every like, every post, every tweet contains useful information. For businesses, presence on FB, Twitter, and LinkedIn etc. is not limited to show existence of their business but to gather various kinds of data which can help in various functions. Businesses can use the information for various purposes and to achieve various goals. But for that, firstly, you need to define your business goals. Goals can be like for an example to find out whether your new product will increase your overall sales? In achieving that goal, data from the social media can help. They can be like feedback on a particular...
by yodigi.com | Jan 27, 2016 | Digital Marketing
Innovations in technology is shaping the Digital Marketing scenarios and it will continue to do so in future. Today, marketers have this difficult task of leveraging the emerging technologies to meet their goal as rapidly changing current scenario is challenging the traditional marketing settings. Just as the internet marketing has brought changes in the strategies by redefining the communication between the business and customers, wearables too will introduce big time changes in the current marketing formulas. Today’s consumers are extremely tech savvy, they carry out research about products and services online, hence the businesses also has to adapt themselves to evolving demands of presenting their products or services with convincing content in the convincing way along with maintaining customer satisfaction at its highest level. With the introduction of Google glasses in 2014 and Apple watches in April 2015, digital industry, no doubt has become aware of the coming challenges of the wearable revolution with which the businesses will have to keep up with. Just as iPhone and iPod has transformed the marketing landscape, same way, smartwatch is about to overtake the transformation process. Let us see what can be the possible impact of the wearables on digital marketing: Tapping consumer psychology: Wearable technology will effectively be able to gain insight into physical and emotional reaction of the consumers. For an e.g. a small segment of consumer may dislike the ad, so the marketer will immediately able to tap that physical reaction which will help them to change their ad and present more appealing ad. This is possible as wearable technologies are with inbuilt biometric sensors. In-depth consumer data: Till...
by yodigi.com | Jan 11, 2016 | Digital Marketing
A prospect visits your business website, looks at your products or services and leaves. This prospect showed interest in your products or services, that is the first positive thing. But how to turn that prospect into your customer? Here is where Remarketing plays a big role. Remarketing allows you to display ads to prospects who visited your site or app during their browsing on net. For an example, prospect left your site after looking at some products of a particular category, then remarketing helps you to stay connected to that prospect by displaying relevant ads. Those ads are showed wherever the prospect visits on internet. Hence, these ads works as a visual reminder. Prospect will consider revisiting your website and accelerate buying decisions. Figure: Remarketing Flow Thus remarketing is a powerful and a clever way to stay connected with visitors of your website who left it without taking buying decision. This tool is facilitated by third parties like Google, Facebook and Twitter. How does Remarketing facilitate? Redraw the attention of prospect: It provides you an option to get connected to people when they are most likely to buy. When they are browsing on the net to buy, you ads display will leverage their buying decision by bringing back to your site. Target list: You can make a remarketing list of prospects on various categories. For example list of those prospects who viewed a particular product range, list of those prospects who choose the products till shopping cart but then abandoned it. Based on these list you can display relevant ads targeting a particular list of prospects. Increase Reach: Prospects...
by yodigi.com | Jan 5, 2016 | Social Media Marketing
Social Media is a powerful place in your marketing arena. With proper plans and strategy formulations, it is a place where you can develop and sustain a strong connection with your existing and prospective clients. But many a times, getting lured by its thrill and freedom, marketers jump on to social media without any prior plans which can prove as a disastrous failure in their objectives. Social media is that tool which can prove as a magic wand to your success if strategized in a planned manner but it can equally prove fatal to your goals if its capabilities are not utilised properly. Whether you are planning to take your business on social media for the first time or whether you have been on the platform and wants to redefine the strategies, one needs to take steps as follows: 1St Step Get Educated on: What is social media Understand case studies of the success of social media for businesses Latest trends 2nd Step Setting Objectives and Goals: While working on goals and objectives, be very clear on: The reason for which you have joined social media Business Goals, Vision and Mission Aim of what to achieve from social media Adopt S.M.A.R.T. Strategy to set up goals and objectives, they should be Specific Measurable Attainable Relevant Time-bound Your objectives can be: Develop effective customer engagement Establish good reputation for your brand Understand customers and have customer-driven approach Achieve High sales 3rd Step Setting up Route to achieve goals and objectives: Identify and target initial platforms and opportunities in others Understand any risks involved and set clear policies for social media...
by yodigi.com | Dec 31, 2015 | Digital Marketing, Uncategorized
Video in content marketing is becoming very popular and successful form for increasing customer engagement. Nowadays, there may be no platform including social media, which does not include videos to share the stories to large number of people. Videos has always been a fascinating way to put across stories, ideas, promotions in a way which can be appealing and convincing to people. It is one of the best ways to attract, convince and engage people effectively. As stated in the ‘The Guardian’, “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco” We all know how YouTube dominates when it comes to Video reach. More than 1 billion unique visitors are received by YouTube every year, as stated in Guardian. Netflix is also another popular medium to promote through videos. There are many other ways to promote through video like on Facebook, on website, on blogs etc. Videos which are well made using creativity and powerful content, will definitely enhance your sales. Above all, with more and more use of smartphones nowadays and range of varieties of gadgets available to people, if videos are made web responsive, they can replace all the other content marketing strategies. Let’s see in which areas it makes marketing effective… Interactive visibility Many times text based content, even though they are rich in content and interesting, people may not completely read it. But if the same content is presented in video form, it is more likely that people watch it. And when people watch it, chances are that you gain more customers. Other content support Videos can be part...
