by yodigi.com | Apr 11, 2016 | Brand Communication
Most of us know what content is… There is content on the website, content on social media sites, there is content in emails, there is content in videos, audios & podcasts, there is content on blog & articles, there is content in webinars, and there is whole long list of the forms of content…. We take lot of pains to develop these content right from to decide where we need to post those content, what kind of the content to be posted, what relevant & interesting contents to be prepared keeping in mind the audience etc.… Together with this, we also need to have strategies for content conversion funnel. Because out of all the visitors that visits your content, all are not going to emerge out from the funnels as your customers. As there are many leaks during process though the funnel. So we need to understand, analyse and strategize every step of the funnel so as to get the maximum output from the funnel. A simplistic representation of the process inside the content conversion funnel on SaadKamal.com. Though in actual, content conversion funnels is not as simple as this. It demands careful understanding the prospects behaviour, analyse the pattern required in nurturing and retaining them and then implement the strategies. But however, for understanding the basics, let us have a look at it. Source: SaadKamal.com Let us see each process: First step involves making your targeted audience aware about your business, products & services. Second step involves creating an interest among the prospects about your business, products & services. (At this step, do expect the funnel getting smaller...
by yodigi.com | Oct 23, 2015 | Brand Communication
How it is different today than yesterday? It is the first and foremost question that will arise in our mind…… Today, marketers have new and innovative marketing approaches in the digital revolution. The approaches are smart and mobile. It is because the ways the consumers shop, research and decide has changed. Today’s prospects (consumers/targets) are smarter and does not believe in whatever you say as it is. They have become conscious and well aware. Thus, at this stage it is very important to realise that fundamentals of marketing and advertising never change. When the consumers are being exploded with numerous similar products and respective advertising though digital channels, there is a scenario of extreme noise and confusion in their mind. So to build a brand and position it is extremely crucial and challenging in the digital era and over communicated society. Get connected to the roots of advertising. The fundamental principle of advertising is to create an emotional connection between a brand and consumers. Brand is built when there is a trust between the product and consumers. So to gain trust, humanize advertising. How it will be human? It will be if the communication is transparent, collaborative and caring. It should balance worth and competence. Which in return will earn the relationship! True emotional engagement makes your brand matter more and put it on the top of the mind of people. After all, it is not only important how best your product is but also how you position it in the mind of consumers. In the age of smart phones, the consumers find many advertisings as interrupting and annoying,...
