by yodigi.com | Oct 25, 2016 | Digital Marketing, Social Media Marketing
Today, online world is taken by storm as you can discuss and share each and every problem online and rest assured that it will be definitely be answered. Following on the same lines, a Mumbai based studio called Di-Mentions Studio has come with a unique and innovative digital platform – Lajja Diaries. So what is this initiative? Well, Lajja Diaries, through the digital platform, promises to bring women from across the world to come ahead and share their views and support other women who have been victims of sexual or physical abuse. How Lajja Diaries Kick Started? Lajja Diaries was founded on the 16th December, 2014 in memory of the ‘Nirbhaya rape case’. It is a platform for women all across the world to share their stories of abuse or discrimination and aims to start a dialogue around women’s issues in and beyond India. It is an active platform publishing both original and curated content around the same. The company is working hard to encourage women to come and speak up and acknowledge women’s issues. With this, they believe that the shame and blame is apportioned to the perpetrator instead of the cultural decree of questioning the victim. This platform urges women to share their stories freely and not be ashamed anymore. Lajja Diaries is enabling and creating an ecosystem of dialogue, awareness, rehabilitation and support around the subject of women’s rights, crimes and conditioning. Speaking about the vision, Anoushka Adya, Founder and Partner, Di-Mentions Studios said, “Being a women-led startup, we strongly advocate women empowerment and we are relentlessly using our expertise in digital to be able to...
by yodigi.com | Oct 4, 2016 | Digital Marketing, SEO
Believe it or not, but email subject lines can be very intriguing for a person, whether to open it or delete it. Email marketing plays a vital role in digital marketing and so, the subject line should be so enticing that it should urge the person to read your email at least once before deleting. For this, it is very important to write a catchy subject line so that your aim of getting the email read is fulfilled. Short And Sweet: Try and keep the email subject line short and precise. When the email subject line is too long, people tend to not open it thinking it to be spam. It’s not about keeping short but your email line should be precise. When a person throws a glance at your subject, he should understand what your email is all about. And if you don’t want to reveal then at least create a hype so that it urges him/her to open. Stand By Your Words: Your email subject line reflects your work and brand and hence try to avoid making any false promises. Several times, people highlight discounts or sales which urges a person to open the mail, but soon realizes that it was a scam. So, be true to yourself and your client too. Words That Creates A Rapport: While shooting an email to your privileged customers, try and use subject lines that will make them feel special. This practice helps in creating a rapport and also builds a relation of credibility and trust. They will know that you really care! Spam Test: While sending emails, research and use...
by yodigi.com | Sep 19, 2016 | Digital Marketing, SEO
Many people feel that, digital marketing is a cakewalk. They have a misconception that spending time on the internet and Facebook is effortless as everybody is well-versed with it! However, there are so many layers of efforts that goes through digital marketing. The most important aspect of digital marketing is, that you have to keep yourself updated. The new ideas keep flooding in the market and it’s important to keep up with it. There are few challenges that these digital marketers face and we as commoners never realize. No Facebook Shares Or No Tweets: When a marketer burns his/her brain to come up with an interesting post or tweet and unfortunately it doesn’t reach the masses, then it becomes very disheartening. Albeit the efforts he/she has put in, the post remains inconspicuous which is truly frustrating. Misunderstanding About Retargeting: Several times digital marketers try to please the audience by retargeting. In retargeting, you flash your ad again and again to a visitor which he/she had visited before. When this procedure kick starts, sometimes the visitor might feel that he’s been stalked. Thus making the relation between the seller and consumer a bit awkward. Failure Of SEO: Digital marketers are well aware of SEO and hence they make sure to abide by the protocol of SEO. However, several times, SEO might fail because of new updates, and hence leading to problems like losing the page rank, receiving random traffic, etc. Whatsoever, SEO tools the marketer might have used, still things don’t happen as planned. Balancing With Marketing Tools: Marketers have to keep a constant touch with various marketing tools, then...
by yodigi.com | Sep 17, 2016 | Digital Marketing, SEO
Online marketing is truly a boon for startups who do not have a whopping budget. Several times, you can also carry out promotion free of cost and that is when classified SEO ads come into the picture. These ads are a blessing for bloggers, small businesses who are targeting to churn revenue online. These ads, help in traffic optimization and thus it is extremely necessary for you to promote yourself extensively. You can also go for paid ads, but they are a big ‘no-no’ when your budget has dried up! While creating an ad always remember to have a creative headline. The headline is the face of your ad and gives an in-depth information about your product or business. The keywords that you use, attracts visitors towards your ad. Then comes the body or the details of the ad – the information that meets the needs of the customer. You can also add offers and discounts in this section! Most important of all is contact details through which your customer will chase you! The best part of these ads are that, they are very easy to use. They are extremely mobile friendly and thus can be searched easily. They are so easy on navigation that your user gets exactly what he/she wants! Not only this, but these ads have a global reach. Many use these ads to not only boost their global reach, but to also to give more exposure to their products. With this, your sale definitely has an upper hand! Most of the ads that you post are free. Haven’t you tried selling your furniture free on...
by yodigi.com | Sep 1, 2016 | Digital Marketing, Social Media Marketing
We all know that Facebook is the next big thing in Digital Marketing and Digital revolution. Facebook is literally keeping you updated right from your first post on Facebook to your ‘friendversaries’! With time, Facebook too has evolved! It has given a platform to businesses by helping them coming up with their Facebook Page that helps in creating their audience. However, another interesting feature that Facebook boasts of are – ‘Facebook Groups’. Want to know how they can benefit you? Connect for Special Projects: There are several groups on Facebook which are not public. These groups allow you to join only if you fit the criteria, for e.g.: there is a group meant for freelance writers. So, if you fit the bill, you are in! With this, you meet people who share the same profession and liking. Not only this, you can also work on special projects and you never know you can also start a small firm if you share a great rapport! Team Building: As mentioned above, these groups help in bringing like-minded people under one roof. With this, you will be able to nurture a team and can also have discussions and forums to keep the communication and bonding alive. This also helps in bringing people together for a cause! Training and Guidance: Being from the same field, many people love to train others. With groups, they get in touch with people who really want to get trained. With this, a person not only gets connected but also gets inspired! They not only conduct online sessions, but also make sure to have offline sessions too, so...
by yodigi.com | Aug 19, 2016 | Digital Marketing
Sometimes, your photos emote some precious moments, then the attractive content. Hence, people are making sure to include abundant photos while making websites, brochures and all content related marketing. Not only this, but even photographers are making wide use of digital marketing to showcase their art and to reach out to the global masses. But while on the internet, there are few things freelance photographers should keep in mind. Protection of images: it is a very important factor that you have to keep in mind. Social media or rather internet is free, public and accessible to all. In this chaos, your photos might get misused by someone else and you might land in the problem of copyrights. So, make sure to leave a watermark, logo or even a name on your photographs to avoid your art letting go! There are various websites who will help you out in having watermarks. Email marketing: Email marketing is an affordable medium of digital marketing. Many service providers also help you with the layout and special effects of the photos. However, be very sure about your target group and are they really interested in your photos? Make sure, these audiences also make it a point of attending your exhibitions and events! This all can be undertaken if you have a convincing marketing strategy! Be active on social media: when you come in touch with digital marketing, the first thing you have to be well-versed is Social media. Create an account on social media platforms, and share your pictures to have a global audience. Don’t just share photos, but write articles and blogs about...
