by yodigi.com | Aug 16, 2016 | Digital Marketing, video marketing
After reading the heading, you must be thinking what vlogging is? Well, vlogging is video blogging wherein people record videos about daily happenings, informative piece, interesting read, etc. YouTube is the heart and soul of vlogging and is paving way in the future of advertising and marketing. Creative minds are coming up with some interesting names and topics which are not only unique but also peppy. But before starting vlogging, don’t you wish to have some tips, then here they are: Unique Topic with a Perky Name: Whenever you plan on to start your vlogging, make sure to have a unique topic. Whichever topic you choose, you should be well-versed in it, so that you can have your own video series. For inspiration, you can refer other videos too. Not only topic, but choose a striking name for your YouTube channel, that will urge people to subscribe. Be Spontaneous: Don’t think too much while recording, just pour your heart into it. The more natural you are while blogging, the more connection you will be able to establish with your audiences. Just try and focus on main pointers that you have thought of. Try and highlight them in a clear and a better way! If any point strikes you in the middle of your blogging, just say it wisely which will help keep the conversation natural. Have Good Lighting and Resolution of the Camera: Who would like to watch a blurred video? So, make sure to have a good resolution camera, because the better the resolution, the better clarity your audiences will have. Even though, you are using a mobile...
by yodigi.com | Aug 4, 2016 | Digital Marketing, Social Media Marketing
Isn’t this question cliché – what is social media marketing? But many people think, that by posting few pictures on Facebook or by tweeting and retweeting on twitter, you are done with it. It does not end here! Social media marketing is a complete package wherein a brand is thoroughly monitored and promoted likewise. It’s not just about status, retweets alone, but there are tools wherein you have to research your audience and put up a strong and relevant content accordingly. There are many myths that people have about social media marketing and let’s have a look: Only Facebook is fruitful: having an account or page on Facebook is not enough, because there are various other platforms like Twitter, Instagram, Pinterest which can help you evolve with your business. They all are unique in their own way and have their own audience, so they can help you abundantly to grow! Social Media is free: creating an account / page is definitely free, but you wish to have better result than you should go for a paid advertising. Leave about monetary discussion, but spending your precious time, knowledge, and efforts are also not free. You have to invest them for better output, so people should stop making assumptions that social media is free! Avoid negative feedback: several times, people feel that you should ignore negative comments, but that shouldn’t be the case. Whatsoever the comments be – negative or positive try and Analyse them and most importantly answer them. Be calm and patient and answer them fast with finesse. Content marketing and social media marketing are different: though these are...
by yodigi.com | Jul 22, 2016 | Digital Marketing, SEO
We all know that there is a boom of digital marketing. Every business big or small are making a point to add digital marketing in their marketing strategy. However, sometimes digital marketing strategy might fail. So, when you are putting all your hard earned money in digital marketing, it is very important that your agency gives its 100% to make it a hit. But it may fail and following are the steps which can help you guess that your digital agency is giving you poor output. The designs and creativity are a passé: when your design is not luring your audience, then for sure your website design is definitely lacking somewhere. Many agencies also fail to give a new look to your portfolio. The templates that are used are outdated or are identical with other websites. If an agency is using these elements as its USP to gain audience, then definitely it’s a poor agency which you should not opt for! No transparency: some agencies take their clientele for granted and hence when they are questioned about the know-how of proceedings, they turn a deaf ear or reveal very minute details. Not only this, they feel that their clients are ignorant about some terms of digital marketing like keywords, backlinks and so they give away very mere information on the strategy. When all these terms come under one roof, then it’s a warning that the agency is definitely poor. Use of traditional marketing styles: many agencies still make use of traditional marketing strategies like radio and television and treat digital marketing as an add-on and not an independent entity....
by yodigi.com | Jul 15, 2016 | Digital Marketing
Whenever a businessman thinks of ‘marketing’ the first thing that comes to his/her mind is billboards, newspaper ads etc. But times are evolving, and these traditional marketing techniques have taken a backseat – blame it on their expensive strategies. Not only this, but these traditional marketing also fails to give a feedback or a detailed report and in a situation like this digital marketing comes to rescue. Not only, digital marketing, internet marketing is too gaining momentum. However, people still get confused between digital marketing and internet marketing. When you put a glance on both these terms Digital Marketing and Internet Marketing, you find a striking similarity between them. They sound synonyms, however, they are not! Many people get confused, but let’s take a deep insight as to what exactly these terms are? After knowing them individually, you will be able to know its differences better and can then have your ultimate marketing strategy on paper! Definitions: Let’s start with Digital marketing wherein this method makes use of digital devices and platforms then be it online or offline. In other words, in digital marketing, it’s not necessary to use the internet as a platform. For example: when you get enormous promotional offers from your Dominos App regarding your favourite cuisine – pizza, the technology is widely used while creating it and sending the messages across the users. However, the end users like you and me receive them without any internet connection. This is what digital marketing is all about! Let’s take another example of a game like Candy Crush Saga. While you are downloading this game, you need internet,...
by yodigi.com | Jul 8, 2016 | Digital Marketing
Digital marketing is definitely on a rise. In a very short period of time, digital marketing has created its own niche in the market. More and more companies are getting established and the first factor on their checklist is digital marketing. Thus, this field is expanding at a very high rate, and so is the need of experts. Hence, having a career in digital marketing is like an icing on the cake. The person pursuing this career has becomes a new-age hero of the online world. New roles, new avenues, new branches are getting introduced day by day and hence there is no dearth of opportunities. As I mentioned earlier that the demand of this field is on a rise, and so if you are into it then be ready to enjoy the spotlight! Aspirants who are into digital marketing can enjoy the luxury of having a good pay package then his/her friends. It’s not just limited to pay package but also you will hold a good position in the company which will give you more exposure and will in turn help you evolve. If not job, you can also have your own setup rather than working for some company. Being an expert yourself, you can create a hype of your budding company on Facebook, Twitter, and on all social media platforms. You can flaunt your skillsets by advertising your own company. After the course, you can also take up online exams of digital marketing to boost your resume. Moreover, if you are a marketing student, then digital marketing should be on your list. Digital marketing is the next...
by yodigi.com | Jun 23, 2016 | Digital Marketing, Social Media Marketing
Most of the people related to digital marketing industry believes that SEO is the key for market your products or brands. But how much time you invest in the development of SMO? While it is also very important, in recent scenario it is seen that SMO is getting more crucial when marketing your products or brands. Difference between SEO & SMO: Before starting first we need to know the difference between SEO & SMO. For online marketing the most important thing is visibility & raising awareness. Generally people find your business online in various ways like: i) your products comes up top in the search results. ii) There is a link of your website from other website. iii) They already know about your business & go looking for you. SEO is a set of strategies with a long term aim for bringing more people to the website by improving the search rankings. SMO which can be a part of SEO, contributes all the above three ways people find you online. How SMO Work? SMO or social media optimization is all about the social networks & using them to promote business or products. It has to do with carving out a presence & reputation of your business through different social media like Facebook, Twitter, Pinterest, blogs or forums. Working with SMO can help to strengthen your brand & boost the visibility of your products which in turns helps you to get new clients for your business & increase sales. But the most important thing is that as there are lots of noise in the internet world so you have to...
