by yodigi.com | Jun 14, 2016 | Digital Marketing
Marketing are of Two types: Digital Marketing & Traditional Marketing. Traditional marketing is the marketing process which includes flyers, billboards, newsletters etc. Digital marketing is also known as online marketing which includes SEO, SMO, SMM etc. is growing very rapidly over traditional marketing. Some of the important benefits of Digital Marketing over Traditional Marketing are as follows: Equity for all: Through digital marketing any business can compete with any competitor regardless the size, area etc. In traditional marketing system a small retailer has to struggle to qualify for the fixtures & fittings for the business to compete with the large competitors. In digital marketing effortless customer journey & service is the heart – not the size of the business. Cost Effective: The most important thing for any business is cost effectiveness. You can make cost effective and strong digital marketing strategy to grow your business and it will help you to replace the expensive advertising in magazines, Radio channels, Televisions etc. Easily Measurable: In traditional marketing you need to wait a long time to see the result of a marketing strategy you implemented for your business. But in digital marketing you can check whether a strategy you implemented is working or not. If you found that the strategy you implemented is not working then you can easily change it which in return make your marketing cost effective. Result Oriented: For traditional marketing you have to wait a couple of weeks to know about the result. But digital marketing is more result oriented then traditional marketing as you don’t need to wait for weeks to know about the result of...
by yodigi.com | Apr 4, 2016 | Digital Marketing, Social Media Marketing
Marketing through social media is affordable, effective and interesting. But at the same time it can be very tricky to manage, especially when you have accounts on multiple social media channels. Generally, presence on only one social media is neither advisable nor advantageous. Every business should have customer engagement strategy on various channels like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram etc. This is required as to have maximum reach and target audience may not necessarily be using one single social media site. The challenge does not end there. There are newer social media sites coming up and even the existing sites are bringing in the new features to enhance customer engagement. So, the real challenge which all the businesses face is to manage the continuously evolving social media scenario and get the best ROI. Firstly, let us understand why we need to be on multiple social media channels – Multiple products & Service – Your business may be developing multiple products and delivering various services & solutions. Hence, you may need to have social media presence for each products on various sites and create content specifically for that particular product and site. Various Business locations – Your business may be spread across geographies and it as multiple location. Hence for localised engagement in a particular location, you need to have different accounts for different location. For multiple accounts you may face challenging questions like – How to implement a unified social media marketing strategy? How to maintain brand image across all the sites? How to keep up & develop effective engagement for our consistently growing audiences? How to draw...
by yodigi.com | Mar 18, 2016 | Digital Marketing, SEO
Generally, whenever and wherever the word “design” comes, the first thing which comes to our mind is about “creativity”. No doubt that designing a website involves lot of creativity on part of the designers and it is important that website should be attractive and user convincing. But imagine a plight of an artist, who makes very amazing art pieces, unfortunately very few people got to see his art. This happens and has happened with many worldwide renowned artists whose art were applauded after their death. Can we afford this for our business website? Answer is obviously NO! Reason is unless and until our website is not visible to maximum number of users how can we get the business? On one hand we need to create a stunning website and on the other hand we need it to catch maximum users’ attention. For this very purpose SEO (Search Engine Optimization) has been evolved. It is not only technology or science or engineering, whatever said, it is more of an art to manage creativity on one side and digital marketing on other side. In today’s world where technology is fast moving ahead and increased internet usage, Search Engines play a crucial role of bringing your website in search page or SERP (Search Engine Result Page), whenever the user types in the keywords relevant to your business. So the website design has to be SEO website design- meaning it has to be designed taking into all considerations required to place you in that SERP of search engines. Search engines are least interested in your colour or layout, what they check is structure of your...
by yodigi.com | Feb 23, 2016 | Digital Marketing, SEO
There has been a divided thought process going on that SEO and Content Marketing are totally different. This has been creating confusion in the minds of many people. But many marketer have realised and has even mentioned in their posts on the internet that, SEO and Content Marketing goes together. They are not separate, true that there is some disconnect between them, but there are ways to connect both the marketing efforts to get the maximum ROI. Firstly, How SEO and Content Marketing are different? While We all know that B2B and B2C initialize their research by searching online. So it is crucial that your content reaches to the right audience for which it has been created. Simply writing content and posting it any way will fail you in reaching to the right people or the target audience. For this purpose, SEO comes to the rescue. With SEO technology and Content marketing working together, can make content reach to the right people at right time in right form. It is the fusion of technology and creativity. SEO will perform as distributor and optimize the creatively created content for marketing. The access to content stays for a very long time in comparison to other campaigns or ads. We can say that it is effective for a long period of time and is not with short span of life. In order to ensure that the purpose is met, SEO techniques are applied to optimize the content and it reaches to the right audience. Content Marketing is implemented by most of the businesses nowadays, large volumes of content is created, used and...
by yodigi.com | Jan 27, 2016 | Digital Marketing
Innovations in technology is shaping the Digital Marketing scenarios and it will continue to do so in future. Today, marketers have this difficult task of leveraging the emerging technologies to meet their goal as rapidly changing current scenario is challenging the traditional marketing settings. Just as the internet marketing has brought changes in the strategies by redefining the communication between the business and customers, wearables too will introduce big time changes in the current marketing formulas. Today’s consumers are extremely tech savvy, they carry out research about products and services online, hence the businesses also has to adapt themselves to evolving demands of presenting their products or services with convincing content in the convincing way along with maintaining customer satisfaction at its highest level. With the introduction of Google glasses in 2014 and Apple watches in April 2015, digital industry, no doubt has become aware of the coming challenges of the wearable revolution with which the businesses will have to keep up with. Just as iPhone and iPod has transformed the marketing landscape, same way, smartwatch is about to overtake the transformation process. Let us see what can be the possible impact of the wearables on digital marketing: Tapping consumer psychology: Wearable technology will effectively be able to gain insight into physical and emotional reaction of the consumers. For an e.g. a small segment of consumer may dislike the ad, so the marketer will immediately able to tap that physical reaction which will help them to change their ad and present more appealing ad. This is possible as wearable technologies are with inbuilt biometric sensors. In-depth consumer data: Till...
by yodigi.com | Jan 11, 2016 | Digital Marketing
A prospect visits your business website, looks at your products or services and leaves. This prospect showed interest in your products or services, that is the first positive thing. But how to turn that prospect into your customer? Here is where Remarketing plays a big role. Remarketing allows you to display ads to prospects who visited your site or app during their browsing on net. For an example, prospect left your site after looking at some products of a particular category, then remarketing helps you to stay connected to that prospect by displaying relevant ads. Those ads are showed wherever the prospect visits on internet. Hence, these ads works as a visual reminder. Prospect will consider revisiting your website and accelerate buying decisions. Figure: Remarketing Flow Thus remarketing is a powerful and a clever way to stay connected with visitors of your website who left it without taking buying decision. This tool is facilitated by third parties like Google, Facebook and Twitter. How does Remarketing facilitate? Redraw the attention of prospect: It provides you an option to get connected to people when they are most likely to buy. When they are browsing on the net to buy, you ads display will leverage their buying decision by bringing back to your site. Target list: You can make a remarketing list of prospects on various categories. For example list of those prospects who viewed a particular product range, list of those prospects who choose the products till shopping cart but then abandoned it. Based on these list you can display relevant ads targeting a particular list of prospects. Increase Reach: Prospects...
