by yodigi.com | Dec 31, 2015 | Digital Marketing, Uncategorized
Video in content marketing is becoming very popular and successful form for increasing customer engagement. Nowadays, there may be no platform including social media, which does not include videos to share the stories to large number of people. Videos has always been a fascinating way to put across stories, ideas, promotions in a way which can be appealing and convincing to people. It is one of the best ways to attract, convince and engage people effectively. As stated in the ‘The Guardian’, “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco” We all know how YouTube dominates when it comes to Video reach. More than 1 billion unique visitors are received by YouTube every year, as stated in Guardian. Netflix is also another popular medium to promote through videos. There are many other ways to promote through video like on Facebook, on website, on blogs etc. Videos which are well made using creativity and powerful content, will definitely enhance your sales. Above all, with more and more use of smartphones nowadays and range of varieties of gadgets available to people, if videos are made web responsive, they can replace all the other content marketing strategies. Let’s see in which areas it makes marketing effective… Interactive visibility Many times text based content, even though they are rich in content and interesting, people may not completely read it. But if the same content is presented in video form, it is more likely that people watch it. And when people watch it, chances are that you gain more customers. Other content support Videos can be part...
by yodigi.com | Oct 6, 2015 | Digital Marketing, Uncategorized
To start with lets us understand the difference between Digital Marketing and Internet Marketing. These two terms are used interchangeably but they do have subtle differences. Digital Marketing (DM) is the canopy term of marketing techniques which uses digital channels and digital devices like mobile phones in addition to Computers, T.V. and Radio. Hence, even though it uses internet as core promotional medium, it also extends to non-internet medium like a mobile app which may work independently without internet after it has been downloaded. DM channels includes SMS, MMS, podcasts and mobile applications in addition to SEO, SEM, Email Marketing, Affiliate Marketing, Pay Per Click(PPC) marketing, Digital Display Marketing, Online Video Marketing, Content Marketing and Web Analytics. While Internet Marketing (IM) refers to marketing methods only through channels using internet. It comes under the umbrella of Digital Marketing and can be addressed as subset of DM. It uses internet, as an example, Facebook Ads which cannot be seen offline. We can say that Digital Marketing is the sum of Internet Marketing and Mobile Marketing. Digital Marketing Channels Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) SEO is Search Engine Optimisation and SEM is Search Engine Marketing. SEO is part of SEM. As the name suggests, both aim to be on the top of Search Engines and increase visibility. SEO involves optimizing the website content, HTML and associated coding to be on SERP while SEM extends beyond that to paid advertising like Pay per Click (PPC). SEO can be on-site or off-site. On-site SEO includes factors like the content published on website and blogs, provision of important HTML clues, images,...
by yodigi.com | Aug 14, 2015 | Digital Marketing
You might be wondering why to outsource your digital marketing activities to an agency when you can set up an inbound team for this. You may have to incur same cost for whatever activities you are supposed to get done. But when it comes to expertise, you might not be getting the same. Yes! In this article, i want to tell you that sometimes, money is what will convince you to matter decision. Most of the times, it is all about quality that you don’t want to lose on. Digital marketing is a vast field which is changing very fast. It needs years of experience to make something work on the web. What tactics used to work couple of years back will not be working for now. For example– Before 2012, regular directory submissions was a major tactics for most of the seo people. You would just submit links to hundreds of popular directories, the ranking of your website will start inching up in search engines. Since 2013, Google does give any value to it. Instead, you will end up getting into a big trouble. if you will do it more that what is moderated, Google will hit your website with penguin penalty. And in just couple of days, your website will be vanished from the SERP first. This is one of the main reasons why you should be hiring a digital marketing agency from 2015 on. Read all the benefits of hiring a digital marketing agency- Expertise- Most of the agencies are started by people who have vast experience in digital marketing. They know how to make it...
by yodigi.com | Jun 26, 2015 | Digital Marketing
I was just wondering what you are supposed to do for growth in 2015? Latest digital marketing trends are changing the game completely for a new breed of entrepreneurs. They are hungry for growth, and playing with the data and automation 10 times faster than their well-settled counterparts. Yes! I am talking about all those big corporations and small-medium enterprises which are not able to cope up with the speed of digital change. And actually what are those? Before you even start thinking about growth and those number of sales, you will have to be familiar with all these digital marketing trends and which to concentrate on. You will find hundreds of ways people do things differently nowadays. It is also obvious that you can not focus on each and every aspect of digital marketing trends. But what you can do is pick up the ones that you and your marketing team will find instantly helpful to better optimize your on-going business activities. Don’t worry! I am going to help you out with the most popular digital marketing trends you should follow from the very next day. 7 Digital marketing trends to follow for growth in 2015- Content Marketing Do you notice that SEO has completely changed? Now, it is not just writing title tags, meta tags and optimizing your website content and leave it for months, and just concentrating on submitting links to hundreds of directories. Since 2013 onward, SEO is all about content marketing. Actually, Directory submission is dead. You know how? The more keywords you target, there are better chances your website will rank in search...
