by yodigi.com | Oct 4, 2016 | Digital Marketing, SEO
Believe it or not, but email subject lines can be very intriguing for a person, whether to open it or delete it. Email marketing plays a vital role in digital marketing and so, the subject line should be so enticing that it should urge the person to read your email at least once before deleting. For this, it is very important to write a catchy subject line so that your aim of getting the email read is fulfilled. Short And Sweet: Try and keep the email subject line short and precise. When the email subject line is too long, people tend to not open it thinking it to be spam. It’s not about keeping short but your email line should be precise. When a person throws a glance at your subject, he should understand what your email is all about. And if you don’t want to reveal then at least create a hype so that it urges him/her to open. Stand By Your Words: Your email subject line reflects your work and brand and hence try to avoid making any false promises. Several times, people highlight discounts or sales which urges a person to open the mail, but soon realizes that it was a scam. So, be true to yourself and your client too. Words That Creates A Rapport: While shooting an email to your privileged customers, try and use subject lines that will make them feel special. This practice helps in creating a rapport and also builds a relation of credibility and trust. They will know that you really care! Spam Test: While sending emails, research and use...
by yodigi.com | Sep 19, 2016 | Digital Marketing, SEO
Many people feel that, digital marketing is a cakewalk. They have a misconception that spending time on the internet and Facebook is effortless as everybody is well-versed with it! However, there are so many layers of efforts that goes through digital marketing. The most important aspect of digital marketing is, that you have to keep yourself updated. The new ideas keep flooding in the market and it’s important to keep up with it. There are few challenges that these digital marketers face and we as commoners never realize. No Facebook Shares Or No Tweets: When a marketer burns his/her brain to come up with an interesting post or tweet and unfortunately it doesn’t reach the masses, then it becomes very disheartening. Albeit the efforts he/she has put in, the post remains inconspicuous which is truly frustrating. Misunderstanding About Retargeting: Several times digital marketers try to please the audience by retargeting. In retargeting, you flash your ad again and again to a visitor which he/she had visited before. When this procedure kick starts, sometimes the visitor might feel that he’s been stalked. Thus making the relation between the seller and consumer a bit awkward. Failure Of SEO: Digital marketers are well aware of SEO and hence they make sure to abide by the protocol of SEO. However, several times, SEO might fail because of new updates, and hence leading to problems like losing the page rank, receiving random traffic, etc. Whatsoever, SEO tools the marketer might have used, still things don’t happen as planned. Balancing With Marketing Tools: Marketers have to keep a constant touch with various marketing tools, then...
by yodigi.com | Sep 17, 2016 | Digital Marketing, SEO
Online marketing is truly a boon for startups who do not have a whopping budget. Several times, you can also carry out promotion free of cost and that is when classified SEO ads come into the picture. These ads are a blessing for bloggers, small businesses who are targeting to churn revenue online. These ads, help in traffic optimization and thus it is extremely necessary for you to promote yourself extensively. You can also go for paid ads, but they are a big ‘no-no’ when your budget has dried up! While creating an ad always remember to have a creative headline. The headline is the face of your ad and gives an in-depth information about your product or business. The keywords that you use, attracts visitors towards your ad. Then comes the body or the details of the ad – the information that meets the needs of the customer. You can also add offers and discounts in this section! Most important of all is contact details through which your customer will chase you! The best part of these ads are that, they are very easy to use. They are extremely mobile friendly and thus can be searched easily. They are so easy on navigation that your user gets exactly what he/she wants! Not only this, but these ads have a global reach. Many use these ads to not only boost their global reach, but to also to give more exposure to their products. With this, your sale definitely has an upper hand! Most of the ads that you post are free. Haven’t you tried selling your furniture free on...
by yodigi.com | Jul 22, 2016 | Digital Marketing, SEO
We all know that there is a boom of digital marketing. Every business big or small are making a point to add digital marketing in their marketing strategy. However, sometimes digital marketing strategy might fail. So, when you are putting all your hard earned money in digital marketing, it is very important that your agency gives its 100% to make it a hit. But it may fail and following are the steps which can help you guess that your digital agency is giving you poor output. The designs and creativity are a passé: when your design is not luring your audience, then for sure your website design is definitely lacking somewhere. Many agencies also fail to give a new look to your portfolio. The templates that are used are outdated or are identical with other websites. If an agency is using these elements as its USP to gain audience, then definitely it’s a poor agency which you should not opt for! No transparency: some agencies take their clientele for granted and hence when they are questioned about the know-how of proceedings, they turn a deaf ear or reveal very minute details. Not only this, they feel that their clients are ignorant about some terms of digital marketing like keywords, backlinks and so they give away very mere information on the strategy. When all these terms come under one roof, then it’s a warning that the agency is definitely poor. Use of traditional marketing styles: many agencies still make use of traditional marketing strategies like radio and television and treat digital marketing as an add-on and not an independent entity....
by yodigi.com | Mar 18, 2016 | Digital Marketing, SEO
Generally, whenever and wherever the word “design” comes, the first thing which comes to our mind is about “creativity”. No doubt that designing a website involves lot of creativity on part of the designers and it is important that website should be attractive and user convincing. But imagine a plight of an artist, who makes very amazing art pieces, unfortunately very few people got to see his art. This happens and has happened with many worldwide renowned artists whose art were applauded after their death. Can we afford this for our business website? Answer is obviously NO! Reason is unless and until our website is not visible to maximum number of users how can we get the business? On one hand we need to create a stunning website and on the other hand we need it to catch maximum users’ attention. For this very purpose SEO (Search Engine Optimization) has been evolved. It is not only technology or science or engineering, whatever said, it is more of an art to manage creativity on one side and digital marketing on other side. In today’s world where technology is fast moving ahead and increased internet usage, Search Engines play a crucial role of bringing your website in search page or SERP (Search Engine Result Page), whenever the user types in the keywords relevant to your business. So the website design has to be SEO website design- meaning it has to be designed taking into all considerations required to place you in that SERP of search engines. Search engines are least interested in your colour or layout, what they check is structure of your...
by yodigi.com | Feb 23, 2016 | Digital Marketing, SEO
There has been a divided thought process going on that SEO and Content Marketing are totally different. This has been creating confusion in the minds of many people. But many marketer have realised and has even mentioned in their posts on the internet that, SEO and Content Marketing goes together. They are not separate, true that there is some disconnect between them, but there are ways to connect both the marketing efforts to get the maximum ROI. Firstly, How SEO and Content Marketing are different? While We all know that B2B and B2C initialize their research by searching online. So it is crucial that your content reaches to the right audience for which it has been created. Simply writing content and posting it any way will fail you in reaching to the right people or the target audience. For this purpose, SEO comes to the rescue. With SEO technology and Content marketing working together, can make content reach to the right people at right time in right form. It is the fusion of technology and creativity. SEO will perform as distributor and optimize the creatively created content for marketing. The access to content stays for a very long time in comparison to other campaigns or ads. We can say that it is effective for a long period of time and is not with short span of life. In order to ensure that the purpose is met, SEO techniques are applied to optimize the content and it reaches to the right audience. Content Marketing is implemented by most of the businesses nowadays, large volumes of content is created, used and...
