by yodigi.com | Feb 18, 2016 | SEO, Uncategorized, website review
Online business or the brick-n-mortar stores has website. You already have an existing website delivering modest traffic and you want to find what if I changed my website or some elements of website? Will it impact traffic to my website or the conversion rate? And if yes then how? Will the traffic/conversion rate be more than current rate or less? To find out these answers, there is a very simple method followed, some call it scientific but there is not much science involved in it. Consider an example, in case of child, a mother knows that her child likes sandwich. Every day she packs his lunchbox with two Jam & Cheese sandwich, now she want to know, what if she packs Vegetable sandwich. Will her child eat? So as they say, mother knows it all, she packs lunchbox with one Jam & Cheese S/W and one Vegetable S/W. When the child returns back home, if she finds Vegetable S/W left in the box, she will come to know that only Jam Cheese is preferred and not vegetables. This same methodology or the experiment is applied to large number of children, to find out the eating preferences of particular age of children. This method is used widely in Marketing as depending on the results, marketing campaigns are formulated and even redesigned. Coming back to Website, same sandwich concept is applied and it is called as A/B Testing. Statistician call it “Hypothesis Testing” …but let us stick to our “Sandwich Testing”. Thus the aim of A/B testing is same for website to find out what will be the outcome, if I...
by yodigi.com | Nov 30, 2015 | SEO
Search Engine Optimization Strategy is for the proper positioning of your brand. In today’s competitive digital age, it is important have a Search Engine Optimization Strategy to stay ahead. What is Search Engine Optimization? It means, whenever a user enters the search on search engine, a website related to the search, appears first and fast. This is possible only by (SEO) Search Engine optimization. SEO includes two aspects, one is search engine technology and other is SEO techniques used by website owners. Why to have SEO? SEO is an investment with high returns Generally people clicks on the first five links on the search engine result page. To be in the first five and get the users’ click can fetch impressive results on modest investment on SEO. Thus it is a cost but an investment for your brand/products/services. SEO Influences Search to Buy Cycle Nowadays, world is full of smart buyers. With the increasing technologies, buyers are exposed to good amount of information. So it is obvious that they are going to compare your product with other similar product even though yours is the best one in market. They do thorough analysis and then take the decision to buy. So as to sustain the comparative analysis, you have to have SEO optimized website which is capable to attract, engage and convince the buyer. SEO controls Social Presence In digital age, it is inevitable to have your business presence on Social sites like Facebook, Pinterest, LinkedIn, Twitter etc. As that is where the prospective buyers are! It is no secret that whatever content is shared on the social sites...
