by yodigi.com | Oct 25, 2016 | Digital Marketing, Social Media Marketing
Today, online world is taken by storm as you can discuss and share each and every problem online and rest assured that it will be definitely be answered. Following on the same lines, a Mumbai based studio called Di-Mentions Studio has come with a unique and innovative digital platform – Lajja Diaries. So what is this initiative? Well, Lajja Diaries, through the digital platform, promises to bring women from across the world to come ahead and share their views and support other women who have been victims of sexual or physical abuse. How Lajja Diaries Kick Started? Lajja Diaries was founded on the 16th December, 2014 in memory of the ‘Nirbhaya rape case’. It is a platform for women all across the world to share their stories of abuse or discrimination and aims to start a dialogue around women’s issues in and beyond India. It is an active platform publishing both original and curated content around the same. The company is working hard to encourage women to come and speak up and acknowledge women’s issues. With this, they believe that the shame and blame is apportioned to the perpetrator instead of the cultural decree of questioning the victim. This platform urges women to share their stories freely and not be ashamed anymore. Lajja Diaries is enabling and creating an ecosystem of dialogue, awareness, rehabilitation and support around the subject of women’s rights, crimes and conditioning. Speaking about the vision, Anoushka Adya, Founder and Partner, Di-Mentions Studios said, “Being a women-led startup, we strongly advocate women empowerment and we are relentlessly using our expertise in digital to be able to...
by yodigi.com | Sep 1, 2016 | Digital Marketing, Social Media Marketing
We all know that Facebook is the next big thing in Digital Marketing and Digital revolution. Facebook is literally keeping you updated right from your first post on Facebook to your ‘friendversaries’! With time, Facebook too has evolved! It has given a platform to businesses by helping them coming up with their Facebook Page that helps in creating their audience. However, another interesting feature that Facebook boasts of are – ‘Facebook Groups’. Want to know how they can benefit you? Connect for Special Projects: There are several groups on Facebook which are not public. These groups allow you to join only if you fit the criteria, for e.g.: there is a group meant for freelance writers. So, if you fit the bill, you are in! With this, you meet people who share the same profession and liking. Not only this, you can also work on special projects and you never know you can also start a small firm if you share a great rapport! Team Building: As mentioned above, these groups help in bringing like-minded people under one roof. With this, you will be able to nurture a team and can also have discussions and forums to keep the communication and bonding alive. This also helps in bringing people together for a cause! Training and Guidance: Being from the same field, many people love to train others. With groups, they get in touch with people who really want to get trained. With this, a person not only gets connected but also gets inspired! They not only conduct online sessions, but also make sure to have offline sessions too, so...
by yodigi.com | Aug 4, 2016 | Digital Marketing, Social Media Marketing
Isn’t this question cliché – what is social media marketing? But many people think, that by posting few pictures on Facebook or by tweeting and retweeting on twitter, you are done with it. It does not end here! Social media marketing is a complete package wherein a brand is thoroughly monitored and promoted likewise. It’s not just about status, retweets alone, but there are tools wherein you have to research your audience and put up a strong and relevant content accordingly. There are many myths that people have about social media marketing and let’s have a look: Only Facebook is fruitful: having an account or page on Facebook is not enough, because there are various other platforms like Twitter, Instagram, Pinterest which can help you evolve with your business. They all are unique in their own way and have their own audience, so they can help you abundantly to grow! Social Media is free: creating an account / page is definitely free, but you wish to have better result than you should go for a paid advertising. Leave about monetary discussion, but spending your precious time, knowledge, and efforts are also not free. You have to invest them for better output, so people should stop making assumptions that social media is free! Avoid negative feedback: several times, people feel that you should ignore negative comments, but that shouldn’t be the case. Whatsoever the comments be – negative or positive try and Analyse them and most importantly answer them. Be calm and patient and answer them fast with finesse. Content marketing and social media marketing are different: though these are...
by yodigi.com | Jun 23, 2016 | Digital Marketing, Social Media Marketing
Most of the people related to digital marketing industry believes that SEO is the key for market your products or brands. But how much time you invest in the development of SMO? While it is also very important, in recent scenario it is seen that SMO is getting more crucial when marketing your products or brands. Difference between SEO & SMO: Before starting first we need to know the difference between SEO & SMO. For online marketing the most important thing is visibility & raising awareness. Generally people find your business online in various ways like: i) your products comes up top in the search results. ii) There is a link of your website from other website. iii) They already know about your business & go looking for you. SEO is a set of strategies with a long term aim for bringing more people to the website by improving the search rankings. SMO which can be a part of SEO, contributes all the above three ways people find you online. How SMO Work? SMO or social media optimization is all about the social networks & using them to promote business or products. It has to do with carving out a presence & reputation of your business through different social media like Facebook, Twitter, Pinterest, blogs or forums. Working with SMO can help to strengthen your brand & boost the visibility of your products which in turns helps you to get new clients for your business & increase sales. But the most important thing is that as there are lots of noise in the internet world so you have to...
by yodigi.com | May 24, 2016 | Social Media Marketing
Tumblr – a quickly developing miniaturized scale blogging stage and a blooming Social Media. Everyone utilizing Facebook, Twitter and G+ ought to investigate it. There are such a variety of White Hat approaches to build Backlinks and Traffic, and Tumblr is one of them. Tumblr can be utilized to post content, Photos, sound and video. At the point when the majority of them use it as a Social media, some see Tumblr in various angles. Those “a few” are advertisers and bloggers and how about we perceive how they make utilization of Tumblr for their Business. Being a Professional Blogger, Why would it be advisable for me to get into the Tumblr? tumblr logo Tumblr, an extraordinary approach to develop SEO for your site and an incredible device for promoting purposes. Adjusting to Tumblr was a tiny bit extreme occupation and I knew it’s alarming in light of the fact that it’s new. Later by, days move on I began adoring Tumblr for radiating up my SEO and Traffic rate. Why would it be advisable for me to require a Tumblr Blog? Tumblr is an engaging Blogging cum Social Network website which totally fluctuates from Facebook, Twitter and WordPress. It holds more than 13o.5 million tumblogs and gets 300 million one of a kind guests for every month in approx. Which implies, it has 15% of aggregate web clients. Additionally, as Pinterest it has more prominent consideration from individuals maturing beneath 25 and more females. It’s an ideal opportunity to use the asset and apparatus up your web journal to the following level. Really, how to depict...
by yodigi.com | Apr 15, 2016 | Social Media Marketing
After Twitter and Instagram, Facebook also has #hashtags since 2013. So, let us see how we can leverage them as an effective social media marketing tool…. First, what are hashtags? As defined on Facebook itself: “Hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or Page. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase and add it to your post. For example: I just saw the cutest puppy! #dogs When you click a hashtag, you’ll see a feed of posts that include that hashtag. You may also see some related hashtags at the top of the page.” FB has also given some points to keep in mind: A hashtag must be written as a single word, without any spaces You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won’t work You can search for a hashtag using the search bar at the top of any page You’ll only see posts that were shared with you Who can see my posts when I use hashtags? As given on Facebook: “When you add a hashtag to your post, the people you’ve shared your post with can also see it in that hashtag’s feed. For example, if you share a post with a hashtag with Friends, they can see your post in that hashtag’s feed. Keep in mind if you use a hashtag in a post you share to Public, and allow people to follow you, your post will appear on your public profile and...
