by yodigi.com | Apr 4, 2016 | Digital Marketing, Social Media Marketing
Marketing through social media is affordable, effective and interesting. But at the same time it can be very tricky to manage, especially when you have accounts on multiple social media channels. Generally, presence on only one social media is neither advisable nor advantageous. Every business should have customer engagement strategy on various channels like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram etc. This is required as to have maximum reach and target audience may not necessarily be using one single social media site. The challenge does not end there. There are newer social media sites coming up and even the existing sites are bringing in the new features to enhance customer engagement. So, the real challenge which all the businesses face is to manage the continuously evolving social media scenario and get the best ROI. Firstly, let us understand why we need to be on multiple social media channels – Multiple products & Service – Your business may be developing multiple products and delivering various services & solutions. Hence, you may need to have social media presence for each products on various sites and create content specifically for that particular product and site. Various Business locations – Your business may be spread across geographies and it as multiple location. Hence for localised engagement in a particular location, you need to have different accounts for different location. For multiple accounts you may face challenging questions like – How to implement a unified social media marketing strategy? How to maintain brand image across all the sites? How to keep up & develop effective engagement for our consistently growing audiences? How to draw...
by yodigi.com | Feb 17, 2016 | Social Media Marketing
Social Media Analytics is the method of collecting information (data) from the social media sites like Facebook, Twitter, LinkedIn and blogs etc. and then analysing that information to make better business decisions. Traditionally market surveys were used to be carried out intensively to draw out information from the market, but in the age of internet and virtual scenario, analytics plays an extremely critical role in taking important business decisions. For an e.g., your company launched a product a year back, but suddenly its sales have started dipping from a month. Now you want to know why…The information from the social media sites will give you the answer. Further, you come to know the main reason about sales dipping that your competitor launched a similar kind of product…so further you would like to know its features and popularity of that product among your customers. At this point of time, data gathered from the social media analytics will come in picture to draw out the above inferences because nowadays, every like, every post, every tweet contains useful information. For businesses, presence on FB, Twitter, and LinkedIn etc. is not limited to show existence of their business but to gather various kinds of data which can help in various functions. Businesses can use the information for various purposes and to achieve various goals. But for that, firstly, you need to define your business goals. Goals can be like for an example to find out whether your new product will increase your overall sales? In achieving that goal, data from the social media can help. They can be like feedback on a particular...
by yodigi.com | Jan 5, 2016 | Social Media Marketing
Social Media is a powerful place in your marketing arena. With proper plans and strategy formulations, it is a place where you can develop and sustain a strong connection with your existing and prospective clients. But many a times, getting lured by its thrill and freedom, marketers jump on to social media without any prior plans which can prove as a disastrous failure in their objectives. Social media is that tool which can prove as a magic wand to your success if strategized in a planned manner but it can equally prove fatal to your goals if its capabilities are not utilised properly. Whether you are planning to take your business on social media for the first time or whether you have been on the platform and wants to redefine the strategies, one needs to take steps as follows: 1St Step Get Educated on: What is social media Understand case studies of the success of social media for businesses Latest trends 2nd Step Setting Objectives and Goals: While working on goals and objectives, be very clear on: The reason for which you have joined social media Business Goals, Vision and Mission Aim of what to achieve from social media Adopt S.M.A.R.T. Strategy to set up goals and objectives, they should be Specific Measurable Attainable Relevant Time-bound Your objectives can be: Develop effective customer engagement Establish good reputation for your brand Understand customers and have customer-driven approach Achieve High sales 3rd Step Setting up Route to achieve goals and objectives: Identify and target initial platforms and opportunities in others Understand any risks involved and set clear policies for social media...
