by yodigi.com | Feb 18, 2016 | SEO, Uncategorized, website review
Online business or the brick-n-mortar stores has website. You already have an existing website delivering modest traffic and you want to find what if I changed my website or some elements of website? Will it impact traffic to my website or the conversion rate? And if yes then how? Will the traffic/conversion rate be more than current rate or less? To find out these answers, there is a very simple method followed, some call it scientific but there is not much science involved in it. Consider an example, in case of child, a mother knows that her child likes sandwich. Every day she packs his lunchbox with two Jam & Cheese sandwich, now she want to know, what if she packs Vegetable sandwich. Will her child eat? So as they say, mother knows it all, she packs lunchbox with one Jam & Cheese S/W and one Vegetable S/W. When the child returns back home, if she finds Vegetable S/W left in the box, she will come to know that only Jam Cheese is preferred and not vegetables. This same methodology or the experiment is applied to large number of children, to find out the eating preferences of particular age of children. This method is used widely in Marketing as depending on the results, marketing campaigns are formulated and even redesigned. Coming back to Website, same sandwich concept is applied and it is called as A/B Testing. Statistician call it “Hypothesis Testing” …but let us stick to our “Sandwich Testing”. Thus the aim of A/B testing is same for website to find out what will be the outcome, if I...
by yodigi.com | Dec 31, 2015 | Digital Marketing, Uncategorized
Video in content marketing is becoming very popular and successful form for increasing customer engagement. Nowadays, there may be no platform including social media, which does not include videos to share the stories to large number of people. Videos has always been a fascinating way to put across stories, ideas, promotions in a way which can be appealing and convincing to people. It is one of the best ways to attract, convince and engage people effectively. As stated in the ‘The Guardian’, “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco” We all know how YouTube dominates when it comes to Video reach. More than 1 billion unique visitors are received by YouTube every year, as stated in Guardian. Netflix is also another popular medium to promote through videos. There are many other ways to promote through video like on Facebook, on website, on blogs etc. Videos which are well made using creativity and powerful content, will definitely enhance your sales. Above all, with more and more use of smartphones nowadays and range of varieties of gadgets available to people, if videos are made web responsive, they can replace all the other content marketing strategies. Let’s see in which areas it makes marketing effective… Interactive visibility Many times text based content, even though they are rich in content and interesting, people may not completely read it. But if the same content is presented in video form, it is more likely that people watch it. And when people watch it, chances are that you gain more customers. Other content support Videos can be part...
by yodigi.com | Nov 2, 2015 | Uncategorized
Mobile Website and Mobile App- What is the difference? Mobile website is a website specifically designed for its access from mobile small screens of with adaptability to touch screens of tablets and smartphones. Just like websites accessed from computers, mobile websites are also accessed from mobile’s web browser for an e.g. Chrome on Android phones. User have to type in the URL in the browser or click on the link. The website which is opened is the mobile website which is different from website which appears on laptop/desktop. This is done automatically by detecting from which device the site is being opened. Mobile App is a software application specifically designed for various mobile devices. It is different than mobile website in a way that to access, mobile apps need to be downloaded and installed on the device. Generally from the application store. Most of the apps are free, some are chargeable. Why do businesses need mobile website and mobile apps? It is not enough in today’s world to just have a website. But it is very important that businesses have a mobile website and mobile apps, as most of the consumers are going mobile. Mobile marketing has to be an important part of marketing strategies for businesses. Site design should also be done kept in mind its mobile accessibility. In India, flipkart, gets about 80% of its traffic and 60% of its sales from mobile. So it does make sense for businesses develop mobile responsive website and mobile app. What are benefits of Mobile Website? The very basic advantage of the mobile website is that your business website is...
by yodigi.com | Oct 6, 2015 | Digital Marketing, Uncategorized
To start with lets us understand the difference between Digital Marketing and Internet Marketing. These two terms are used interchangeably but they do have subtle differences. Digital Marketing (DM) is the canopy term of marketing techniques which uses digital channels and digital devices like mobile phones in addition to Computers, T.V. and Radio. Hence, even though it uses internet as core promotional medium, it also extends to non-internet medium like a mobile app which may work independently without internet after it has been downloaded. DM channels includes SMS, MMS, podcasts and mobile applications in addition to SEO, SEM, Email Marketing, Affiliate Marketing, Pay Per Click(PPC) marketing, Digital Display Marketing, Online Video Marketing, Content Marketing and Web Analytics. While Internet Marketing (IM) refers to marketing methods only through channels using internet. It comes under the umbrella of Digital Marketing and can be addressed as subset of DM. It uses internet, as an example, Facebook Ads which cannot be seen offline. We can say that Digital Marketing is the sum of Internet Marketing and Mobile Marketing. Digital Marketing Channels Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) SEO is Search Engine Optimisation and SEM is Search Engine Marketing. SEO is part of SEM. As the name suggests, both aim to be on the top of Search Engines and increase visibility. SEO involves optimizing the website content, HTML and associated coding to be on SERP while SEM extends beyond that to paid advertising like Pay per Click (PPC). SEO can be on-site or off-site. On-site SEO includes factors like the content published on website and blogs, provision of important HTML clues, images,...
